Concept Styling

It starts with a vision. New growth categories fuel business, and having these new visions is my favorite part of creating. Communicating in words can only partially express what I see in my mind, that’s where concept styling comes in. The goal of this stage in the process is to bring my vision to life and share it through images I’ve created - head to toe looks that bring clarity to the concept and serve as a jumping off point for design teams. It’s seeing the end from the very beginning.