I had the pleasure of collaborating with Lizzo on creating the design concept for her Yitty clothing brand. Rooted in shapewear, we established the brand on values: size and gender inclusivity, body positivity and sustainability.

We considered the larger sizes first and based our fittings on a size 2xl. All of our styles were made with recycled yarns when available. We embraced trends and stood proud in our skin. We created shapewear for all.

Our highly anticipated launch earned an astounding $1M in sales on our first day.