It starts with a vision. New growth categories fuel business, and having these new visions is my favorite part of creating. Communicating in words can only partially express what I see in my mind, that’s where concept styling comes in. The goal of this stage in the process is to bring a singular or collective vision to life and share it with other leaders and cross functional teams (merchandising, sales, marketing) through images I’ve created - head to toe looks that bring clarity to the concept and serve as a jumping off point for design teams. It’s seeing the end from the very beginning.